BBC GOOD FOOD

BBC Worldwide, 2007

PR support for BBCGoodFood.com, run alongside TopGear.com and LoveEarth.com as part of the same year of BBC Worldwide digital platform launches.

BBC Good Food carried its own audience logic again: readers coming for practical, repeatable content rather than appointment viewing or a single story. That meant coverage built around usefulness as much as editorial voice, closer to a consumer lifestyle brand than a broadcast tie-in.

Running food, motoring and environmental content under one digital push in the same year meant handling three audiences with almost nothing in common beyond the parent brand.

A shared name doesn't mean a shared audience. Each site still has to earn its own reader.