BBC MOTION GALLERY

BBC Worldwide, 2007

Communications support for BBC Motion Gallery, BBC Worldwide's commercial footage licensing business, selling archive and contemporary broadcast footage to production companies, advertisers and broadcasters worldwide.

This was a different audience to everything else in the portfolio that year. Not a consumer reading for entertainment or information, but a media buyer assessing footage as raw material for someone else's project. The job sat closer to B2B trade communications than consumer PR: building awareness of what the archive held and making the case for why it belonged in someone else's edit.

Sitting alongside consumer-facing work on TopGear.com and LoveEarth.com, BBC Motion Gallery was a reminder that one parent brand can mean entirely different things depending on who's asking.

Consumer and commercial audiences never want the same story told the same way.